Alphabet Inc. (Class A) management check

GOOGL / GOOG · Communication Services · Interactive Media & Services · CEO Sundar Pichai

Filings as of

89
Management score, ranked 10th of 487Strongest: owner returns. Weakest: pay for performance. See the best and worst run in Communication Services →

6 good · 1 to watch · 0 flagged, across the seven questions below.

  • Good

    Have owners done well?

    Beat its chosen peers

    $100 invested at the start of fiscal 2021 grew to $361, against $138 for the peer group the company picked itself.

  • Watch

    Does pay follow performance?

    Pay only loosely tracked returns

    Over 5 years, the CEO's pay actually paid (equity valued at the share price) had a correlation of 0.32 with shareholder return. 1 means pay moved in step; below 0, the opposite way.

  • Good

    What does the CEO cost owners?

    0.01% of net income

    $10.9m of reported pay in fiscal 2025, against $132.2bn of net income.

  • Good

    Do they own the stock?

    CEO stake ≈ 52 years of pay

    The CEO holds 1,675,066 shares, directly or through trusts (unvested awards not counted): about 52 years of pay. Light activity: no buys, $4.4m sold in six months. 39 of 39 sales ran on pre-arranged 10b5-1 plans.

  • Good

    Are owners being diluted?

    Share count shrinking

    Diluted shares changed -2.0% a year over the last three fiscal years. Stock-based pay was 6.2% of revenue in the latest year.

  • Good

    Is leadership stable?

    9 leadership filings in 3 years

    9 filings under 8-K item 5.02 (officers or directors leaving or joining, or new pay arrangements) in the last 3 years.

  • Good

    Are the books clean?

    No red flags on file

    No restatements, auditor changes or late filings since 2023.

Against the S&P 500

Each check's score (0–100) and how it compares: the share of ranked S&P 500 companies it matches or beats, and the median in Communication Services.

CheckScoreAt or aboveSector median
Owner returns100100%27
Pay for performance6626%76
CEO cost100100%72
Skin in the game100100%75
Dilution7466%65
Stable leadership8056%93
Clean books100100%100

Closest peers

Others in Interactive Media & Services, by management score. Alphabet Inc. (Class A) is 1st of 18 in its sector.

  1. 10GOOGLAlphabet Inc. (Class A)89
  2. 22APPAppLovin85
  3. 23FOXAFox Corporation (Class A)85
  4. 83RDDTReddit78
  5. 97CMCSAComcast76
  6. 344METAMeta Platforms59

Pay versus performance

From the proxy statement filed April 24, 2026. "Actually paid" values stock awards at the share price, so it rises and falls with the stock.

CEO pay by fiscal yearAs reported Actually paid
$0$133.6m$267.3m20212022202320242025
What $100 becameCompany Peer group
$10020212022202320242025$361
Fiscal yearCEOCEO payActually paidOther executives (avg)$100 becamePeersNet income
2025—$10.9m$213.9m$32.9m$361$138$132.2bn
2024—$10.8m$215.7m$39.1m$218$115$100.1bn
2023—$8.8m$235.1m$34.6m$161$87$73.8bn
2022—$226.0m$115.8m$30.8m$101$59$60.0bn
2021—$6.3m$267.3m$21.7m$165$98$76.0bn

The board says pay is tied most to 1-Year TSR Relative to S&P 100.

Insiders and the CEO's stake

Sundar Pichai (Chief Executive Officer) held 1,675,066 shares directly after their latest Form 4 on Sep 25, 2026, roughly $567.9m at that filing's price.

Light activity: no buys, $4.4m sold in six months. 39 of 39 sales ran on pre-arranged 10b5-1 plans.

  • SoldJohn Kent WalkerPresident, Global Affairs, CLO · 10b5-1 plan$3.1mJun 29, 2026
  • SoldJohn L. HennessyDirector · 10b5-1 plan$800kJun 15, 2026
  • SoldMarsida SaraciVP, Chief Accounting Officer · 10b5-1 plan$303kJul 29, 2026
  • SoldFrances ArnoldDirector · 10b5-1 plan$199kSep 30, 2026

Leadership and governance on file

Latest shareholder vote results: Jun 11, 2026, including the say-on-pay vote.

Where the money went

Over 2021–2025: $296.4bn returned to owners in buybacks and dividends, 67% of net income, and $104.9bn of pay in stock.

Fiscal year20212022202320242025
Revenue$257.6bn$282.8bn$307.4bn$350.0bn$402.8bn
Net income$76.0bn$60.0bn$73.8bn$100.1bn$132.2bn
Stock-based pay$15.4bn$19.4bn$22.5bn$22.8bn$25.0bn
Buybacks$50.3bn$59.3bn$61.5bn$62.2bn$45.7bn
Dividends—$0$0$7.4bn$10.0bn
Diluted shares—13159m12722m12447m12230m

Educational only, not investment advice. Figures are as filed with the SEC: pay from the proxy's pay-versus-performance table, capital allocation from 10-K XBRL data, insider trades from Form 4s over the last six months, events from the last 5 years of filings. The peer group is the one the company chose. See the method.