Reddit management check
RDDT · Communication Services · Interactive Media & Services · CEO Steve Ladd Huffman
Filings as of
5 good · 0 to watch · 1 flagged, across the seven questions below.
- Good
Have owners done well?
Beat its chosen peers$100 invested at the start of fiscal 2024 grew to $456, against $131 for the peer group the company picked itself.
- n/a
Does pay follow performance?
Not enough dataToo few years of pay and return figures to compare.
- Good
What does the CEO cost owners?
0.6% of net income$3.1m of reported pay in fiscal 2025, against $530.0m of net income.
- Good
Do they own the stock?
CEO stake ≈ 19 years of payThe CEO holds 353,740 shares, directly or through trusts (unvested awards not counted): about 19 years of pay. Light activity: no buys, $89.7m sold in six months. 151 of 152 sales ran on pre-arranged 10b5-1 plans.
- Flag
Are owners being diluted?
Stock pay 15.6% of revenueStock-based pay was 15.6% of revenue in the latest year.
- Good
Is leadership stable?
2 leadership filings in 3 yearsCEO in the pay table: Mr. Huffman. 2 filings under 8-K item 5.02 (officers or directors leaving or joining, or new pay arrangements) in the last 3 years.
- Good
Are the books clean?
No red flags on fileNo restatements, auditor changes or late filings since 2021.
Against the S&P 500
Each check's score (0–100) and how it compares: the share of ranked S&P 500 companies it matches or beats, and the median in Communication Services.
| Check | Score | At or above | Sector median |
|---|---|---|---|
| Owner returns | 100 | 27 | |
| Pay for performance | — | — | 76 |
| CEO cost | 69 | 72 | |
| Skin in the game | 99 | 75 | |
| Dilution | 0 | 65 | |
| Stable leadership | 100 | 93 | |
| Clean books | 100 | 100 |
Closest peers
Others in Interactive Media & Services, by management score. Reddit is 4th of 18 in its sector.
Pay versus performance
From the proxy statement filed April 23, 2026. "Actually paid" values stock awards at the share price, so it rises and falls with the stock.
| Fiscal year | CEO | CEO pay | Actually paid | Other executives (avg) | $100 became | Peers | Net income |
|---|---|---|---|---|---|---|---|
| 2025 | Mr. Huffman | $3.1m | $307.4m | $2.7m | $456 | $131 | $530.0m |
| 2024 | — | $2.6m | $861.8m | $6.9m | $324 | $118 | −$484.0m |
The board says pay is tied most to Revenue. Its other key measures: DAUq, Adjusted EBITDA.
Insiders and the CEO's stake
Steve Ladd Huffman (CEO & President) held 353,740 shares directly after their latest Form 4 on Oct 13, 2026, roughly $57.9m at that filing's price.
Light activity: no buys, $89.7m sold in six months. 151 of 152 sales ran on pre-arranged 10b5-1 plans.
- SoldJennifer L. WongChief Operating Officer · 10b5-1 plan$53.1mOct 14, 2026
- SoldSteve Ladd HuffmanCEO & President · 10b5-1 plan$35.7mOct 13, 2026
- SoldRobert A. SauerbergDirector$820kAug 25, 2026
- SoldMichelle Marie ReynoldsChief Accounting Officer · 10b5-1 plan$162kJul 1, 2026
Leadership and governance on file
- Aug 12, 2026Leadership change8-K 5.02
- May 7, 2024Leadership change8-K 5.02
Latest shareholder vote results: Jun 10, 2026, including the say-on-pay vote.
Where the money went
Over 2021–2025: $0 returned to owners in buybacks and dividends, and $1.2bn of pay in stock.
| Fiscal year | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Revenue | — | $666.7m | $804.0m | $1.3bn | $2.2bn |
| Net income | — | −$158.6m | −$90.8m | −$484.0m | $530.0m |
| Stock-based pay | — | $55.3m | $47.6m | $801.6m | $343.2m |
| Buybacks | — | — | — | — | — |
| Dividends | — | — | — | — | — |
| Diluted shares | — | 57m | 59m | 145m | 202m |
Educational only, not investment advice. Figures are as filed with the SEC: pay from the proxy's pay-versus-performance table, capital allocation from 10-K XBRL data, insider trades from Form 4s over the last six months, events from the last 5 years of filings. The peer group is the one the company chose. See the method.